About UnidosNow

New Executive Director to Lead UnidosNow



Sarasota/Manatee, FL – UnidosNow, a Bi-County organization that provides education programs and promotes civic integration for Latinos in Sarasota and Manatee Counties, welcomes Luz Corcuera as its new Executive Director.

“We are so pleased to bring Luz on board, given her exemplary abilities to bring people together and her extensive experience in community-building and engagement. With a long history, locally, of developing and implementing diverse community-based programs, Luz has a stellar reputation across both counties, where she has developed strong relationships with private, public, faith-based, and civic organizations. With her leadership, UnidosNow will continue to grow in its ability to empower Latinos to achieve their American dream.”

Ms. Corcuera has worked in the mental health, maternal-child health, and community health arenas over last two decades, most recently with the Healthy Start program and a local health department, leading prevention and education community-based initiatives, including a community needs assessment and community health improvement taskforce. “I am passionate about working with diverse communities, promoting education, health, and cultural competency”, said Ms. Corcuera. “I’m honored to have this opportunity to combine my passion and my experience, and to lead Unidos in fulfilling its goal to educate, elevate, and integrate our Latino community. We face some challenges to closing the education achievement gap, reversing negative health trends, and empowering people to civic integration. I will like to ensure we are the trusted link with the community,” she added.

As the organization welcomes Ms. Corcuera, it also thanks Hector Tejeda for his service, as UnidosNow’s immediate past Executive Director. “UnidosNow has been transformed thanks to Hector’s leadership and contributions over the last two years,” said Mr. Kirschner. Fortunately, Mr. Tejeda will continue to serve in an advisory capacity. “Hector fostered an environment that gave UnidosNow students an Ivy League, best of class experience in preparing them for college,” Mr. Kirschner added.

UnidosNow was founded in 2010 to represent the integration needs of the region’s fastest-growing and most under-represented demographic. Incorporated as a 501(c)3 non-profit, its goal is to elevate the quality of life of the Hispanic/Latino community through education and, in doing so, elevate the quality of life of the entire community.

Luis Eduardo Barón, First Board Member Emeritus

Foto LEBTogether with his family and coworkers, Luis Eduardo Barón has built the solid foundations of a Spanish-language media empire in less than fifteen years in Southwest Florida.

TVNet Media Group publishes the monthly magazine La Guía del Golfo (Sarasota, Manatee, Lee and Collier), La Guía de Tampa (Hillsborough and Pinellas), and La Guía de Orlando, and the first weekly Spanish newspaper for Sarasota-Manatee, 7DÍAS. With franchises in Miami-Ft.Lauderdale, Indianapolis, Toronto and Bogotá (Colombia), their circulation has reached over a 100,000 monthly copies.

Now, Luis Eduardo Barón becomes our first Board Member Emeritus. A Board Member Emeritus is nominated and elected by the Board of Directors. Board Members Emeritus shall be selected from those board members who have served on the Board of Directors with distinction and excellence.

Emeritus members shall serve three year renewable terms for as long as they remain active in the work of UnidosNow, and may end their term at any time. Emeritus member candidates will have served the board with distinction and considered deserving of same for outstanding service.